Project Experience:
Crescendo Ventures

Project Experience for Galatia Clients
Academia San José State University Continuing Education Stanford University Venture Capitalists Crescendo Ventures eBusiness Exchanges Neoforma Event Management SOFTBANK				Financial Institutions Irwin Home Equity Mortgage Mart Government-Related StateTrack.com High Technology and Technology Manufacturing Chip Express Corporation Software Development Stagecast Software

Crescendo Ventures

Client description: Focused on early-stage high technology investments, the team at Crescendo Ventures has an enviable record for identifying and nurturing tomorrow's technological powerhouses…

The challenge: Project an entirely new corporate image to the international business community using the WWW and reflecting Crescendo's unique core capabilities.

The solution: Working closely with their graphic designer, and key client staff, Galatia translated the new graphic vocabulary into an effective website design utilizing state-of-the art tools and carefully designed navigation.

Anyone reading newspapers, watching TV, or subscribing to Internet newsfeeds is aware of the enormous flows of investment capital into WWW based startups. Venture capital firms, the primary engines of investment in high technology, compete fiercely on two levels, first for investment funding and second for the attention of aspiring entrepreneurs searching for investment.

Inundated with new business opportunities, forward-thinking VC's look to their websites as an important channel to effectively project their capabilities and to describe the particular types of startup opportunities on which they focus. In effect, their website, when properly designed, can help entrepreneurs self-select.

Crescendo Ventures, with offices in Palo Alto, Minneapolis, and London, desired to update the image they projected on the WWW both to entrepreneurs and investors. They wanted their site to be logically and easily navigable providing useful information about their investment criteria, their management approach, and services to both startups and investors. This information was to be couched in a current voice that projected the strengths of the firm's leaders.

Flash animation with custom-created audio was used to create an engaging introduction page.

Working jointly with the designer, the composer, and key Crescendo leaders here and abroad, Galatia created a web site that effectively projects their image to the international community.

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